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The Rules of Emotional Intelligence

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The Rules of Emotional Intelligence (Hachette, 2028)

About this book

Super excited to announce my next book, “The Rules of Emotional Intelligence,” will be published by Balance, an imprint of Hachette Book Group!

“The Rules” is more than a book; it’s a culmination of my work over the past decade. It shows you how to actually *do* the thing, how to build and use your emotional intelligence—by providing a complete system to help you remember *what* to do and *when* to do it.

Each tool (“Rule”) is backed by research and will include:

➡️ A short, unique, sticky phrase or maxim
➡️ Simple step-by-step instructions
➡️ A clear & catchy illustration

I can’t wait to share “The Rules” with you. For updates, sign up here for my weekly newsletter.

Testimonials

"The skills and tools you need" Stephanie Mehta, CEO and Chief Content Officer, Mansueto Ventures (Parent Company of Inc. and Fast Company)
“Justin Bariso’s reporting and thought leadership on emotional intelligence are among the most widely read stories on Inc. for a reason: he provides entrepreneurs and executives alike with the skills and tools they need to navigate and lead in an increasingly complex and uncertain world. His book is sure to find a place on executive mantels alongside Stephen Covey’s 7 Habits of Highly Effective People and Adam Grant’s Think Again.”

"Turns emotional intelligence into a usable system" Anne-Laure Le Cunff, neuroscientist and author of Tiny Experiments
"Justin Bariso turns complex psychology into simple rules you can apply under pressure. This book turns emotional intelligence into a usable system and belongs on the desk of anyone who works with people."

"EQ techniques that work in the real world" Rich Hua, former Chief EQ Evangelist and Worldwide Head of EPIC Leadership, Amazon
“As Chief EQ Evangelist at Amazon, I regularly shared Justin Bariso’s work with colleagues and customers as I helped scale emotional intelligence to over 1.5 million people globally. I can confidently say that his EQ techniques work in the real world. In The Rules of Emotional Intelligence, Justin delivers a clear, practical playbook for navigating life’s most important—and most challenging—moments with poise and confidence. He offers tools people will actually remember and use when they are triggered, stressed, or navigating high-stakes situations. I recommend this book to anyone who wants to perform at a high level, build a thriving and resilient team, and stay human in the process.”

"The definitive playbook" Alison Green, author of the The Cut's "Ask the Boss” and Ask a Manager
“On a daily basis I see people struggling to get the outcomes they want for themselves in their careers and their lives—and so often, emotional intelligence is the missing ingredient that’s tripping them up. Justin Bariso has the definitive playbook for how to know what to say and when to say it (and when not to say it!). I wish he’d been my mentor when I was starting my career.”

"Justin is the right person to learn from" Jay Clouse, Founder of Creator Science and the Creator Science Podcast (over 2M downloads)
“It's difficult to name skills more important than emotional intelligence. No matter how much technology advances, the world runs on people. Your ability to understand people, communicate with them, and regulate your own emotions in the process has a huge impact on your success. And Justin is the right person to learn from."

"A must-read" Rose Griffin, Speech-language pathologist, Board Certified Behavior Analyst, and Founder of ABA Speech
“I discovered Justin Bariso through his first book EQ Applied: The Real-World Guide to Emotional Intelligence. As a speech therapist and board-certified behavior analyst, there can be a lot of conflict and tense meetings between these two groups of professionals and I was searching for guidance on how to handle this myself, but to also train others in the field to do so. Justin's writing helped me feel more empowered to handle these types of meetings with confidence and ease. Justin's work is a must read!”