Real-World EQ: For Leaders

Become a better leader, manager, and executive—with emotional intelligence.


This program will give you the tools you need to lead with emotional intelligence, enabling you to:

  • Get promoted
  • Become the boss others love to work for
  • Handle stress and pressure like an elite professional athlete
  • Boost your team’s productivity and happiness



“Your interpretation…and extremely specific, super-helpful analogies, and recommendations are unique and priceless.”

—Virgie Bright Ellington, MD
Founder and Principal at Crush Medical Debt




  • You’re a workplace leader but your emotions often come between you and your goals
  • You want a set of tools to help you:
    *better understand and manage your emotions
    *motivate yourself and your team
    *leverage your teammates’ strengths
    *deal with pressure and stress more effectively
  • You’d like a better system for giving positive and critical feedback—in a way that builds trust
  • A colleague or teammate rubs you the wrong way (or vice-versa)
  • You could use specific, easy-to-apply tips on how to run more effective meetings
  • You suffer from “imposter syndrome” and want a systematic method for gaining confidence
  • You’d love to learn directly from effective leaders with a proven track record
  • You’d like the opportunity to ask specific questions and get practical answers
  • You want to lead with greater emotional intelligence




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Jeff Haden

Jeff was’s most popular columnist when I met him online. He had hundreds of thousands of followers on LinkedIn. (Today, he has over a million.) He’s written and ghostwritten multiple bestsellers, including his latest book, The Motivation Myth…and today his column Owner’s Manual is read by over 24 million people a year.

He’s given an amazing TED talk (The Most Successful Person In the World), and he honed his leadership skills in manufacturing as he worked his way up from entry-level shop floor to running a 1,000 employee plant.

Jeff and I are going to talk about “the motivation myth,” and how debunking that myth can help you lead yourself and your teams more effectively.

Peter Gregson

Peter Gregson is the founder of coaching practice Optimizing Me, a Birkman Certified Coach, and an expert in the field of personality assessment and coaching. He’s coached founders and trained managers in Europe and Asia, and previously supervised over 100 flight attendants for United Airlines in Germany and Hong Kong.

Peter was my personal coach for about a year, where he helped me to understand my own personality. It was through Peter’s guidance that I discovered, after 40 years of life, that I’m not an extrovert—I’m an introvert. That discovery alone has been pivotal in managing my own actions, habits, and emotions…and that’s just scratching the surface.

Peter and I will talk about the “Big 5 Personality Model.” We’ll break down each of the major personality traits, give you tools for better understanding yourself and others, and help you see how to translate this knowledge to better leadership in the workplace.

Gloria Meneghini, PhD

Gloria Meneghini is an Organizational Consultant and Lecturer at Rome Business School, where she teaches in the university’s MBA, Masters in Human Resources Management, and Masters in Marketing and Communication programs. She currently trains and coaches global leaders in various sectors and industries, both in Italy and internationally.

For the past two years, Gloria, myself, and a team of researchers have been working to codify what makes truly great teams, “great”—and how to transform that knowledge into real-life tools that leaders can use to make their teams great, too.

We’ll share some of the tools we’ve developed, specifically in helping you to better leverage your team’s potential, improve the way you give and receive feedback, and manage conflict effectively.

Richard Wardlow

Richard Wardlow is a lieutenant in the Norfolk, VA Fire Department and an expert in leadership, teamwork, and performing under pressure—where his decisions literally mean the difference between life and death.

As Lieutenant and acting Captain, he has served as the highest-ranking on-scene responder, responsible for directing operations at the scene of a fire and overseeing station duties.

Richard and I will talk about how to prepare for high-pressure situations, how to lead effectively when the pressure is on—and how you can apply those specific lessons to your workplace.




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What You’ll Get

We’ll meet four times via Zoom over the course of two weeks, where I’ll present the core ideas of emotionally intelligent leadership and use real-life examples to demonstrate how they work. I’ll provide training in the emotional intelligence toolbox, a series of frameworks and techniques that help you gain greater understanding and control over your emotions. (Read more about what’s included in the toolbox in the FAQ section below.)

Then, together with the help of our guest speakers, we’ll discuss how these concepts can be implemented in different scenarios in the workplace. There’s also a Q&A session at each event, where you’ll get the chance to ask questions directly to me and our guest speakers, through chat or verbally.

There’s no homework or required reading, but I will be using videos like this one, frameworks, tools, practice sessions, interviews, and Q&As to teach you how to be a more emotionally intelligent leader or manager.


  • Sessions: 4x live Zoom sessions over the course of 2 weeks.
  • Session length: 1 hour (and I’ll stick around for a little after each session if there are still questions).
  • Content availability: Each live session is recorded in case you miss, or just want to review.
  • Instructor: Yours truly, and four guest instructors well known in their respective fields.

Upcoming cohort

The next cohort takes place on the following dates:

  • SESSION 1: Tuesday, March 19, 12:00 pm Eastern Time
  • SESSION 2: Friday, March 22, 12:00 pm Eastern Time
  • SESSION 3: Tuesday, March 26, 12:00 pm Eastern Time
  • SESSION 4: Friday, March 29, 12:00 pm Eastern Time


PLEASE NOTE: Each session will be recorded for any students who cannot make it live.




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1 Introduction to Emotional Intelligence and the EQ Toolbox: Learn a simple, practical, one sentence definition of emotional intelligence you’ll never forget. Discover the four abilities of emotional intelligence, how they relate to one another, and why each is important. Get introduced to the EQ for Leaders emotional intelligence toolbox and begin learning how to use it.


2 Self-Awareness, Self-Management, and Motivation: A thorough analysis of the two foundational abilities of emotional intelligence. Learn more about the scientifically grounded “Big Five” personality model, and how this can help you get to know yourself. Learn why much of what you’ve learned about motivation is a myth, and how you can effectively motivate yourself and others.


3 Social Awareness, Relationship Management, Better Meetings and Feedback: A deep dive into the three different types of empathy. Learn how empathy can help but also harm you, and how you can develop “emotionally intelligent empathy.” Discover what the FBI’s top negotiator taught me about emotional intelligence, including the secret to getting people to share more about their thoughts and feelings. Learn the simple but rarely used keys to more effective meetings, and a new system for delivering constructive feedback.


4 Cultivating Useful Habits and Performing Under Pressure: Understand how thoughts and habits affect your emotions, why preparation is the key to great performance, and how to prepare the right way. Discover new techniques for training and honing your emotional abilities. Learn the difference between pressure and stress, along with practical ways for dealing with both.

Finally, participate in a summary and review of the core teachings of the course, learn why you want to be a student and not an expert, and discuss strategies for applying what you’ve learned and continuing your journey of building emotional intelligence.

What students say:

Matthew Zupko Licensed Professional Counselor, MA, LPC, NCC, CCATP
Thank you again for showing how much of a difference one person can make. As a therapist I regularly encourage my clients to recognize the importance of remaining mindful of not only our emotional state and how that affects others around us, but how other’s emotions in turn affect us."
Virgie Bright Ellington, MD Principal, Crush Medical Debt
Your interpretation of the info and extremely specific, super-helpful analogies and recommendations are unique and priceless."
Shagufta Nasreen Associate Professor, Karachi University
Reading and following [these rules], reflecting on them, changed my way of thinking and approaching my work, my colleagues, and life."
Jeff White Senior Engineer
I found your EQ course on Google Discover one night and thought, 'I really need to do that course...not just for myself, but for my relationship at home and at work.' I've [reviewed] it religiously each night and truly look forward to each day's email...I think everyone can benefit from these rules."
Bruce Wilson Small Business Owner
"Loving your course. Wish I did this 30 years ago. Brilliant."
Bryan Benjamin Group Manager, Transportation and Project Manager at HR Green, Inc.
Five out of five. Great program with lots of good, real-world advice."

Plans and Pricing


  • 4 live sessions with Justin & the guest speakers, including Q&A sessions
  • Recordings of each session
  • The EQ for Leaders Toolbox, including:
    The Rules of Emotional Intelligence, The Complete Guide to Working With Introverts and Extroverts, and The Big 5 Personality Test
  • Email support throughout the course
  • Lifetime access to course materials
  • 1-hour strategy session with Justin



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  • 4 live sessions with Justin & the guest speakers, including Q&A sessions
  • Recordings of each session
  • The EQ for Leaders Toolbox, including:
    The Rules of Emotional Intelligence, The Complete Guide to Working With Introverts and Extroverts, and The Big 5 Personality Test
  • Email support throughout the course
  • Lifetime access to course materials
  • 1-hour strategy session with Justin



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What if I can’t make the live sessions?

Each session is recorded, so you’re welcome to review whenever convenient for you.

I work full-time, what is the expected time commitment?

Only two hours a week, one on Tuesday and one on Friday. There’s no required homework and if you miss a session you’re welcome to watch the recording.

How long will I have access to the course material?

The recordings will be accessible indefinitely, so you can watch them the next day, the next week, or even the next year.

How much access do I get to Justin?

I’ll teach each lesson and will personally lead the question and answer sessions personally.

What’s else is included?

You’ll also get access to the EQ for Leaders Toolbox, which includes:

  • The Rules of Emotional Intelligence: An on-demand course that teaches you how to use 24 “Rules,” or frameworks, designed to help you and your teams put emotional intelligence into practice. (The Rules of Emotional Intelligence is normally $199 but is included with this course for no extra cost.)
  • Working Together: The Complete Guide to Working With Introverts and Extroverts: A practical guide to working more effectively with both introverts and extroverts, no matter which end of the spectrum you lean towards.
  • The Big 5 Personality Test: A personality assessment based on the psychologically validated “Big 5” Model of personality traits. The results will help you better understand yourself and others, along with the reasons behind your thoughts, feelings, and actions.

This toolbox and training will help you build and use your emotional intelligence to make you a better manager or team lead—and even a better spouse and parent.

A new cohort of Real-World EQ: For Leaders is about to begin.


Are you ready to level up your leadership skills? Let’s do this.


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